How to scale your AI Writing SaaS to >$1M ARR (without paid ads or SEO) through Instagram & UGC content? Feat. David Park -

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AI writing tools are mushrooming with AI's revolution and GPT4's launch. The worldwide market for AI writing assistant software is expected to grow at a CAGR of 14.2% from its 2020 valuation of USD 359.8 M to 2028's valuation of USD 1,022.3 M. No doubt The tools are on demand, but is every tool popping up on the newsfeed worth everyone's time and money?

Not every writing tool, like any SaaS, can be for everyone. So you need to adjust your business model accordingly. And if you are confused about the business model pivot, you are at the right place.

David Park built Jenni AI in 2015, and recently they crossed 1M users, and one of the most crucial factors was the pivot. Keep on reading.
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Say, “Hi” to David!

As more people aim to make their way in business, entrepreneurship is enjoying a renaissance. And for some, that motivation develops at a very young age. David Park was in high school when he tried his own clothing label. His idea was straightforward: merge art and fashion so that people may express themselves via their clothing. And the plan was successful. As his clothing line gained prominence, he noticed total strangers buying and wearing their designs. David felt an overwhelming sense of approval at that moment.

However, that was only the start. Through his successes and failures, David persisted in his pursuit of entrepreneurship through college. David, like many other entrepreneurs, experienced several failures before finally succeeding. He tried to start a few businesses, but none ever took off. From those failures, he learned what not to do in the future.

He understood that many people had trouble putting their thoughts into writing, whether for a school project, a personal blog, or a business's promotional materials. To help individuals who need it with their writing, he started a content agency. 

David Park, the found of Jenni AI

More about Jenni AI

Jenni AI's Stripe revenue

This tool's distinct approach to AI writing distinguishes them from other GPT-3 businesses. Rather than producing content independently, the platform intends to collaborate with the user, providing suggestions and aid throughout the writing process.

Jenny AI's emphasis on collaboration is one of its distinguishing aspects. The platform is designed to make communication between the user and the AI system easier.This assists authors with creating more polished and successful content by delivering real-time comments and suggestions. This is accomplished by combining machine learning algorithms with natural language processing techniques.

Another benefit of employing Jenny AI is its adaptability. The platform may be utilized for a variety of writing activities, including marketing copywriting and academic paper writing. Over time, the system can also adapt to the user's writing style, making the process even more seamless.

Jenni AI it 1M users

In March 2023, Jenni AI reached 1 million users.

In a nutshell, Jenny AI is an effective tool for anyone wishing to increase their writing abilities and efficiency. The platform's emphasis on collaboration and user interaction is intended to assist writers in creating material that is both effective and engaging.

Pivoting from B2B to B2C

What is B2B vs B2C

The term "business to business" (or "B2B") is used to describe any commercial exchange between two businesses, such as the sale of raw materials or the provision of services. The sheer volume of deals makes prudent action difficult. Business-to-business (B2B) firms value close personal ties with their counterparts because of the small size of their prospective customer base.

B2C stands for "business to consumer" and refers to the practice of selling directly to the end user, another common business technique. The term "business-to-consumer" (or "B2C") is used to describe companies that don't sell to other companies but rather to individual consumers. In a business-to-consumer transaction, just one decision-maker is required. Since the potential customer pool is so large, major corporations are trying to turn window shoppers into paying customers. In a business-to-consumer transaction, a customer buys a product directly from a retailer and has it shipped to their home.

The key distinctions between business-to-business and business-to-consumer sales are:

  • Whereas B2C deals primarily with regular people, B2B deals with other businesses.
  • When a company deals directly with a consumer, the focus is less on building a rapport and more on selling a product.
  • B2B sales cycles are typically substantially lengthier than their B2C counterparts.
  • The relationships formed between buyers and sellers in B2B deals tend to persist for years.
  • Unlike the more instinctive nature of the B2C decision-making process, the B2B one is methodical and rational.
  • The business-to-business market is very sizable. In contrast, business-to-consumer deals often include lower volumes.
  • Brands grow in worth when people have a good impression of the products and people associated with them. Marketing and advertising are essential in business-to-consumer sales.
Jenni AI

Switching from B2B to B2C: What was the reason?

University students from Asia are increasingly turning to AI writing tools like Jenny AI to aid them with their academic work, and this trend has piqued the interest of CEOs and business executives globally.

In today's cutthroat business world, having solid writing skills is more important than ever. However, many professionals have trouble writing, and the pressure to consistently deliver high-quality content can overwhelm them. Jenni.AI is an artificial intelligence writing tool that can help with this.

Businesses that use AI writing tools can save time and minimize stress related to writing assignments. Whether you're producing a captivating business proposal or an engaging blog post, these tools offer ideas and edits in real-time, making the writing process more efficient and productive.

Furthermore, for those whose first language is not English, AI writing tools can assist in overcoming difficulties with grammar and syntax. As the global company expands, the ability to communicate effectively in English has become more crucial than ever. With AI writing tools, business professionals can confidently create high-quality English material that shows their experience and professionalism.

However, the benefits of AI writing tools go beyond efficiency and language proficiency. Using these tools, business professionals can improve their writing skills over time, learning from their mistakes and improving their writing with each assignment. This enhances productivity, boosts confidence, and helps people stand out in their sector.

In brief, AI writing tools such as Jenny AI are revolutionizing how business professionals write, allowing them to produce high-quality material more efficiently and effectively. As the world gets more interconnected and the necessity for good communication skills grows, AI writing tools are becoming critical for success in today's corporate scene.

Jenni AI

Companies internal struggle with the pivot

When a startup hits a growth plateau, the pressure to keep things moving can become overwhelming. This was certainly true for the team behind Jenny AI. David and his team understood they needed to make a change after being trapped at a $2,000 monthly recurring revenue (MRR) for nearly a year. Despite seeing successful companies in their space use the same GPT-3 technology, they were having difficulty gaining traction and competing with larger, better-funded competitors.

The discussion was difficult, but the team eventually agreed to shift their attention to university students. This decision paid off as they began to go viral and gain traction through word of mouth. Surprisingly, this pivot also helped them perform better in B2B, which was unexpected but welcome news.

It was not an easy decision to pivot, but it was necessary. As the CEO of a startup, you always have people counting on you, from team members to investors who believe in your idea. Taking enormous chances and placing unusual wagers is part of the game, especially when you don't have much to lose. With such a great potential for reward, it's important to be willing to make extreme adjustments and try new things frequently.

Now, David wishes they had made the shift sooner since it would have likely resulted in even more success. The key thing is that they figured it out and made the required modifications in the last six months. The lesson learned is that making large adjustments and taking measured risks can sometimes be the key to breaking through a rut and achieving success.

David ar about Jenni AI's success

Power of Content

Switching from a B2B to a B2C business can be tricky for any startup. While numerous factors can contribute to a successful transition, understanding the power of content in driving growth is critical. David discovered that their shift to a student-centric audience was mostly fueled by user-generated material and a compelling message that connected with the younger population. 

While the pivot is still in its early stages, early results indicate that a focus on engaging content and understanding the target audience's needs can be a powerful tool in driving growth and success in a new market. However, while shifting to a B2C model may necessitate a different approach to customer support, businesses still require a high level of support to ensure their success.

Jenni AI's content

Breaking the rules: Using TikTok and Reels for a writing tool

Social media platforms have become vital for businesses to promote their products or services in the age of digital marketing. While platforms like Facebook, Instagram, and Twitter are well-known, one platform that many businesses have overlooked is TikTok.

Despite its reputation as a platform for dancing teens, TikTok has a vast user base and provides businesses with a unique opportunity to create compelling content that can go viral. But how can a company use TikTok and Instagram reels for content creation, particularly for a writing tool? Visit 

While TikTok's user base may appear unprofessional to some, it is constantly growing and expanding to older age groups, making it a valuable platform for businesses to reach potential customers.

Jenni AI's Instagram page

The Secret Sauce for Social Media Content

The world of social media marketing is rife with gurus who all claim to know the key to success. But for the Jenni AI team, it was all about rolling with the punches and experimenting with different approaches until they found what worked. David was skeptical of social media marketing at first, but after hiring a brilliant college creator, they began to see results. Instagram followers increased from zero to 12,000 in just two months, with 6 million impressions in just one month.

The true surprise came from TikTok when they hired their half-million-follower friend Andrew to assist. While their growth on TikTok was slower than expected, their double-posting strategy on Instagram worked wonders with the IG algorithm, resulting in massive growth on that platform. This event taught the team to be flexible and willing to try new things because success can come from unexpected areas.

As David suggests, don't believe anyone who claims to have all the answers when it comes to social media marketing. Instead, be open to experimentation and pivoting as you discover more about what works for your company. And who knows, maybe the next big social media network is just waiting for your brand to take off.

David Park on Jenni AI

Right positioning to beat the rivals

Having your product or service strategically positioned is crucial in today's business environment due to the intense competition. Positioning is how you display your brand, product, or service to your target customer in a way that distinguishes it from competitors. It is an important part of marketing that can influence your company's success or failure.

Here are some of the reasons why positioning is critical:


The appropriate positioning distinguishes your product or service from the competition. It assists your target audience in understanding what distinguishes your brand and why they should choose you over others. You may attract more clients and establish brand loyalty by emphasizing your unique features and benefits.

The advantage in the marketplace 

You can obtain a competitive advantage in the market if you have the correct placement. You may become the go-to brand in your sector by developing a powerful brand identity that resonates with your target audience.

Revenue growth

A well-positioned brand can increase income by attracting more customers and charging a premium for your products or services. When your target audience recognizes the value you bring, they are willing to pay a higher price for it.

improved customer engagement 

When your brand is appropriately positioned, it can lead to increased customer engagement. By clearly articulating your company's mission and values, you may emotionally connect with your target audience and establish a community around your brand.

Right positioning

Jenni AI’s way of right positioning

When it comes to making a name in business, positioning is key. This is no exception in the world of AI language models. For years, companies like OpenAI and Google have dominated the field with their strong GPT4 technology. However, a new player has entered the fray, quickly becoming popular with their distinct positioning strategy.

Jenni AI has gained market traction because of its focus on the student market. They have distinguished themselves from larger firms focusing on more business-oriented use cases by marketing themselves as a tool for students to improve their writing skills and academic achievement.

However, positioning is more than just finding a niche market. Pricing and branding are other important considerations. Jenni AI has excelled in both of these areas. They have made themselves more accessible and appealing to their target demographic by introducing a lower-priced subscription model for students. And their humorous and pleasant branding has connected with young people and set them apart from their competitors' more serious and technical branding.

Jenni AI’'s distinct stance has placed them in a competitive arena that their larger competitors cannot readily duplicate. If larger corporations try to compete by lowering their prices, they risk pricing themselves out of the market or making their product appear to be a different, lower-tier product. And they can't readily imitate Jenni AI's logo without jeopardizing their well-established branding.

It starts with a fantastic team- his co-founder and team

Positioning a company well depends on several variables, one of which is having a great team in place, including the co-founder and other team members. Since a company's positioning strategy takes into account both the product itself and its presentation to the market, this is the case. The team's input is crucial here because they are the ones tasked with developing the brand's message and persona.

Particularly helpful in moving the positioning strategy forward are the founders. They are usually the ones that come up with the company's goals and objectives, and they work closely with the rest of the staff to make sure the company's branding and marketing reflect those ideals. They bring invaluable knowledge and experience to the table, which is crucial for developing a consistent brand voice.

Members of the team also contribute greatly to the positioning process. Their job is to implement the plan and make the brand tangible. With the help of the co-founder and the rest of the team, they create a captivating message that hits home with potential clients. Each team member has unique expertise that helps them think about positioning from various perspectives and develop a comprehensive plan.

And David from Jenni AI has an amazing co-founder named Henry and other smart folks such as Mark, the new UX specialist. Now shifting his company to Malaysia also helped him to cement his business foundation. Again, to keep his company diverse he attracts teams of engineers from different countries like India keeping the team remote. helped him to hire one of his first developers from India.  With a team like this, it's no surprise that the company has properly positioned itself in the competitive area of GPT4 startups.

UGC conent

Importance of understanding your users

Understanding your users, separating yourself from competitors, and implementing a distinct pricing and branding approach can allow you to carve out a market position that others find difficult to replicate. The importance of knowing users' pain points cannot be emphasized in the field of artificial intelligence and natural language processing. As the founder of an AI writing assistant startup, David understands firsthand the difficulties of college writing classes and the need for a tool to help organize thoughts and streamline the writing process.

Reflecting on his experiences at UC San Diego, the creator realized that many students encounter similar writing issues. For example, the obligation to attend an intro class to an intro class for an intro to writing class might be frustrating and appear to be a waste of time. However, the founder recognized that an AI writing assistant could have been extremely beneficial in those situations, providing guidance and organization while not doing the work for the student.

The founder also remembers a particularly boring reading assignment about corn from a class. While the book contained some intriguing facts, the writing process was tedious and uninspiring. In these cases, AI writing assistance could make the writing process more enjoyable and efficient.

Are AI tools like Jenni AI contributing to Content Pollution?

Low-quality, irrelevant, or spammy content is known as "content pollution," and it's everywhere on the web. This word refers to the issue of content on the internet that does not provide any genuine benefit to the reader but rather works to artificially boost a website's position in search engine results, generate advertising money, or promote a certain product. 

In addition to clickbait titles and keyword stuffing, content pollution includes disingenuous reporting and useless blog comments. Users may become frustrated because they cannot obtain high-quality content tailored to their interests, and they may start to distrust online sources as a result. The internet is a useful resource for everyone, but content pollution is a rising problem affecting users and content creators.

Risk of content pollution with AI writing tools

By producing enormous amounts of low-quality, irrelevant, or repetitive information, AI writing tools can potentially contribute to content pollution. While these tools can generate text at previously unheard-of speeds and accuracy, they cannot understand the nuances of language and context that make content valuable and engaging. As a result, some users may rely too much on these tools to create content, failing to devote the necessary time and effort to research, planning, and editing.

Furthermore, some AI writing tools may place a premium on quantity over quality, encouraging users to create more content in less time, regardless of relevance or originality. This might result in a torrent of generic, formulaic content that adds little value to users or the online community.

David’s vision for the AI assistance tool

As the world becomes more digital, artificial intelligence (AI) tools are radically altering the content creation process. Even while there are benefits to having material created by AI, this method also has the potential to add to content pollution. The overabundance of low-quality, generic information clogs the internet. 

Artificial intelligence writing tools can potentially exacerbate content pollution by generating vast quantities of unremarkable, irrelevant, or redundant material. Despite the tools' unprecedented speed and accuracy in text generation, they are still unable to grasp the subtleties of language and context that give the material its value and appeal. Users may become overly reliant on these technologies, skipping out on the vital steps of content creation, including research, planning, and editing.

One positive use of AI-generated material is providing subtitles for social media postings or summaries of live events. When artificial intelligence (AI) methods are used to write everything from product descriptions to obituaries, the result is often boring, generic, and useless prose.

The problem with relying too much on AI writing tools is that it might stunt innovation and creativity in writing. Instead of being replaced by machines, talented writers should be able to produce even more insightful pieces in future content development.

David, as CEO, thinks it's important to assess how artificial intelligence-generated material affects the company's image. The temptation to cut costs by adopting AI content creation technologies should be balanced against the potential damage to your brand's reputation in the long run.

Finally, the objective should be to find a middle ground between using AI technologies to boost efficiency and production and valuing people's unique, high-quality content. Doing so will help your company stand out from competitors and guarantee that your readers will like your content.

In addition, certain AI writing tools may prioritize quantity above quality, pressuring writers to crank out more words in less time, regardless of whether or not they add anything new or interesting to the table. This might lead to a flood of boring, repetitive information useless to anyone.

Need Help with AI integration?

The success of Jenni AI did not come overnight. But with a strategic approach. If you too want to integrate AI into your SaaS, Ionio can help you with this.

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Behind the Blog 👀
Moumita Roy

Moumita Roy is a Content writer & has been working in SaaS and AI industry for the last 3 years. When she is not at her computer, you can find her hiking in the mountains, binge-reading fiction, or cuddling up with her fur baby. She shares her content marketing journey on LinkedIn.